🚀Kia Gifts

🏢 Business Information

Business Name: Kia Gifts

Sector/Industry: Handicrafts

Country of Operation: Mauritania

🚀 Top 3–5 Milestones

Please list the 3-5 most important milestones your business has achieved since participating in ESCWA programs:

• Opened my first physical store after participating in the ESCWA programs helped me develop my business and transition from a one-stop shop to a clear and stable commercial presence.
• Sales increased and demand for gift products grew after improving marketing strategies and developing my project management skills.
• Expanded the customer base and reached new clients through improved digital presence on social media.

📊 Impact in Numbers

Share any measurable outcomes or results from your journey:

• After participating in the ESCWA program, my project's sales increased by an estimated 70%, and the number of new customers increased by approximately 80%.
• I also transitioned from operating without a physical store to opening the project's first physical shop, which contributed to a 100% increase in the business's presence.
• Additionally, the number of followers of the project's social media page increased by 90% as a result of improved content and digital marketing.

🧠 Lessons Learned & Advice

What insights or lessons did you gain from your journey? What advice would you give to other SMEs on a similar path?

During my participation in the Arab SMEs Summit, I gained a deeper understanding of the importance of building a clear product identity and focusing on marketing that reflects the value of gifts and the message they convey. I also learned that innovation in small details makes a big difference, and that listening to customer feedback helps develop a higher-quality product that is better suited to the market.

🔮 What’s Next?

Share your business’s goals for the next 6-12 months. Are you expanding, launching a new product, or pursuing new collaborations?

Over the next 6–12 months, I aim to expand my business by developing a new collection of innovative gifts suitable for various occasions, as well as strengthening my digital presence across social media platforms. I also intend to partner with local retailers to make the gifts available in new outlets, along with improving packaging and the overall customer experience to ensure the business's sustainable growth.