🚀 Top 3–5 MilestonesPlease list the 3-5 most important milestones your business has achieved since participating in ESCWA programs:Launched and improved our digital presence for 2Socotra, including a dedicated online platform to promote Socotra tour packages and receive customer inquiriesSigned MoUs with tourism companies in Qatar, Oman, and the UAE to expand our regional tourism network and promote Socotra tour packages.Significantly expanded our outreach and began targeting the Chinese travel market.Expanded our team by increasing the number of team members to support business growth and operations.Country of Operation:Yemen📊 Impact in NumbersShare any measurable outcomes or results from your journey:Since joining the ESCWA program, 2Socotra achieved a 150% increase in business growth, expanded the team by 4 additional members, and grew its social media audience from 3,000 followers to 19,000 followers. The business also signed 3 MoUs with tourism companies in Qatar, Oman, and the UAE, and started targeting new international markets, including the Chinese travel market🧠Lessons Learned & AdviceWhat insights or lessons did you gain from your journey? What advice would you give to other SMEs on a similar path?One of the key lessons we learned is that digital presence, clear branding, and strong partnerships are essential for tourism SMEs to grow beyond their local market. Through our journey, we understood the importance of improving our online visibility, building trust with international travelers, and creating professional partnerships with regional tourism companies.Our advice to other SMEs is to invest early in digital marketing, keep improving customer communication, build partnerships in new markets, and use every support program as an opportunity to become more structured, professional, and ready for growth.🔮 What’s Next?Share your business’s goals for the next 6-12 months. Are you expanding, launching a new product, or pursuing new collaborations?Our main goals are to increase online bookings, improve our digital sales channels, develop more structured Socotra tour packages, and continue growing our team to support higher demand. We will also focus on improving customer experience, brand visibility, and operational capacity to serve more international travelers professionally.
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