AI Tools for Small Business Growth: A Practical Webinar Series

Artificial Intelligence (AI) transformed the way businesses operated globally, offering innovative solutions to improve efficiency, customer engagement, and decision-making. For small businesses in the Arab region, AI presented immense potential to enhance competitiveness and sustainability. However, many enterprises faced barriers to adoption, including a lack of awareness, technical expertise, and access to learning resources in Arabic.

To bridge this gap, UN-ESCWA, in partnership with the ICC-ESCWA Centre of Entrepreneurship, launched the AI Tools for Small Businesses Webinar Series, designed to equip entrepreneurs and small business owners with the practical knowledge and tools needed to leverage AI effectively.

Building on the outcomes of previous programmes and initiatives, this series supported ongoing efforts to advance digital transformation and inclusive innovation across the Arab region. Through interactive, Arabic-language sessions, participants gained hands-on experience with AI tools that could directly enhance their business operations.

📅 Dates: November/December 2025 – January 2026

⏰ Time: 16:00 PM - 17:00 (Amman Time)

🌍 Language: Arabic

🎯 Target Audience: Arab innovators, owners of small and emerging businesses, aspiring entrepreneurs, and members of business and SME support networks.

📌 Approach: 60-minute interactive sessions using storytelling workshops, design thinking, and creative collaboration tools.

Session 1: AI in Sales Optimization
Date: 16 November 2025
Theme: Boosting Performance through Predictive and Intelligent Sales Tools
Brief: This first session introduced the concept of the sales funnel and explored how AI tools could enhance each stage, from lead generation and customer engagement to conversion and retention. Participants learned how AI could help identify new opportunities, refine sales strategies, and improve overall business outcomes.

👉 Click here for the session recording

Session 2: Creating Content with AI
Date: 23 November 2025
Theme: Streamlining Digital and Social Media Content with Generative AI
Brief: Building on the previous session on AI in sales, this session focused on how generative AI could help businesses create and manage digital content more effectively. Participants explored tools for designing visuals, crafting social media posts, writing product descriptions, and enhancing product photography. Through live demonstrations, they learned how AI could save time, maintain brand consistency, and strengthen their online presence.

👉 Click here for the session recording

Session 3: AI for Smarter Digital Marketing
Date: 1 December 2025
Theme: Using AI to Personalize and Optimize Campaigns
Brief: Following the session on AI in content creation, this webinar focused on how AI could transform digital marketing across the sales funnel, from attracting prospects to nurturing loyal customers. Participants explored AI-powered tools for audience targeting, content personalization, campaign automation, and performance analytics, learning how data-driven insights could boost visibility, engagement, and conversion rates.

👉 Click here for the session recording

Session 4: The Right Mindset for Using AI Tools for Small Business Growth
Date: 8 December 2025
Theme: Adopting the Right Mindset to Leverage AI for Sustainable Business Growth
Brief: This session explored how small businesses could adopt the right mindset when integrating AI tools into their operations. Rather than chasing trends or using technology for its own sake, participants learned to approach AI strategically, aligning its use with real business goals, customer needs, and sustainable growth. This foundational perspective ensured that the use of AI was strategic and effective, rather than just adding more digital noise.

👉 Click here for the session recording

Session 5: AI in Customer Service
Date: 15 December 2025
Theme: Enhancing Customer Engagement and Responsiveness through AI
Brief: This session focused on the post-sales stage of the customer journey and how businesses could use AI to strengthen customer service and loyalty. Participants explored AI chatbots and automated response systems that enabled small businesses to provide 24/7 support, personalize interactions, and improve overall client satisfaction and retention.

👉 Click here for the session recording

Session 6: AI in Intellectual Property
Date: 19 January 2026
Theme: Using AI to Create and Protect Your Ideas
Brief: This session explored how AI could support creators, entrepreneurs, and innovators throughout their intellectual property (IP) journey. Participants learned how AI tools could help generate ideas, check for originality, organize documentation, and better understand trademarks, copyrights, and patents. The session also highlighted how AI could simplify research, improve innovation workflows, and help users make informed decisions when developing and protecting their creative work.

👉 Click here for the session recording

Session 7: Data Analytics with AI: Turning Data into Better Decisions
Date: 26 January 2026
Theme: Smarter Decisions with AI
Brief: This session explained how AI helped people and businesses make better choices by analyzing large amounts of information, finding patterns, and offering useful suggestions. It also showed how AI-powered data analytics supported smarter decisions in areas like sales, marketing, customer service, and content creation. Participants learned simple tools for data visualization, trend analysis, and forecasting, and how to turn raw data into clear, actionable insights for planning, problem-solving, and overall business growth.

👉 Click here for the session recording